Built on Curiosity, Proven in Practice
Omnivorous Labs was founded by Rich Wasserman after 13 years at Amazon and leadership roles at Facebook/Meta, startups, and midsize tech companies. The insight: most consultants specialize in one methodology. The hardest problems don't respect boundaries.
The name isn't just clever branding. It's a methodology: consume ideas widely - management science, academic research, operational experience - and synthesize them into practical, measurable outcomes.
The "Omnivorous" Approach
Most consultants are carnivores or herbivores. Excellent at one thing, limited when problems don't fit their menu. We're different. We pull from everywhere: Theory of Constraints for prioritization, OKR frameworks for goal-setting, frontline operational experience for execution, technical architecture for systems thinking.
This breadth isn't dilettantism - it's pattern recognition. A logistics constraint applied to product development. A marketplace insight applied to internal operations. The best solutions come from unexpected places.
Background
Rich Wasserman, Founder
I spent 13 years at Amazon in management roles, followed by 8 years across Facebook/Meta, startups, and midsize tech companies. I've led teams, built products, managed P&Ls, and cleaned up messes when things went sideways.
My approach combines rigorous frameworks with hands-on experience. I write about OKR design, prioritization using Theory of Constraints, and organizational goal-setting at A Random Walk Through Tech.
Key frameworks & expertise:
- Goal-setting: Shared vision, focused objectives (5 or fewer), measurable key results using controllable inputs
- Prioritization: Theory of Constraints - identify the single critical bottleneck, reduce focus to 1-2 priorities maximum
- Execution: People-centric approaches that build trust and challenge assumptions with curiosity and tactical empathy
- Leadership: 13 years at Amazon plus roles across company types and scales - big tech, startups, midsize companies
"More time up front → stronger/better/faster results"
Why Work With Us?
Proven Frameworks
Not generic best practices. Specific methodologies tested across Amazon, Meta, startups, and midsize companies. OKRs that work. Prioritization that identifies real constraints. Goal-setting that teams can execute.
Practitioner, Not Theorist
We've shipped code, managed budgets, led teams, and fixed broken processes. Theory matters - but only when it survives contact with reality.
Intellectual Honesty
We'll tell you what we don't know. We'll challenge your assumptions (and our own). We optimize for the right answer, not the easy one. Never dictate the "best way" - let teams discover solutions.