Everything you wanted to know about goals (plus a poorly drawn napkin sketch)
A guide to organizational goal-setting - from OKRs to SMART goals to Amazon's OP1/OP2 process. What works, what doesn't, and why most companies get it wrong.
Read more →Insights
Frameworks, anecdotes, and lessons from two decades building and fixing things in tech. Organizational goal-setting, product experiments, career development.
Featured Articles
You can take Amazonians out of Amazon... (Part 1)
What makes Amazon's corporate culture so distinctive - and portable? A look at the habits, rituals, and mental models that ex-Amazonians carry with them.
Read more →Checklist for healthy multi-discipline pods
A framework from Convoy for how cross-functional teams should operate. Role expectations, performance checklists, practical guidance for engineering, product, design, and data science working together.
Read more →Tenets
How Amazon uses tenets to hardcode team vision and preload decisions about tough conflicts. What makes a good tenet vs. a useless one.
Read more →Mediations on Tech Debt
How to communicate technical debt to non-technical stakeholders. Frame it as the tax your team pays on throughput and the likelihood of defects causing customer impacts.
Read more →The 80/20 of getting stuff done
Practical frameworks for cutting through the noise and focusing on what actually moves the needle in execution and delivery.
Read more →Compromise is overrated
Why the agreeable compromise leads to mediocre outcomes - and what to do instead when stakeholders disagree.
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